Rumba by Balenciaga: launched in 1988. Created by Ron Winnegrad and Jean-Claude Ellena.
This was Balenciaga's first fragrance launched after the take-over by Jacques Bogart. Bogart acquired Balenciaga in 1986.
In 1996, Jacques Bogart SA, Paris acquired Ted Lapidus. Fragrance brands included Ted Lapidus, Faconnable and Balenciaga. The Ted Lapidus company was owned by Altus, a former division of the Credit Lyonnais state-owned bank, which was spun off by the French government.